Day: September 6, 2016

The Simple Reason Changes Without Notice Destroy Frequent Flyer Programs

September 6, 2016

Making changes without notice to a loyalty program is the worst thing any program can do. It’s unethical, because it breaks a promise made to members It’s bad business, because it undermines confidence in the program (and that confidence is necessary for the program to successfully drive consumer behavior) And in some cases it’s even […]

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Star Alliance Airline SAS: We’ve Always Been at War With Eastasia

September 6, 2016

SAS has renamed fuel surcharges “Domestic/International fees”. A dozen years ago airlines introduced fuel surcharges but with fuel half off its high, and with governments regularly taking the position that a fuel surcharge must approximate the actual cost of fuel, airlines have simply renamed the fee. Scandinavian has now taken this approach. Some airlines simply […]

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